Make it easy for your collectors to find the specific artworks they are looking for by dividing your portfolio into logical collections.
(Most of the information below is an edited excerpt from the 39-page e-book mentioned at the end of this post.)
When I visit an artist’s site, it can be overwhelming if the artist is very prolific. You don’t want to overwhelm your visitors. If a prospect clicks on your portfolio link and 200 images pop up, you run the risk of having that prospect abandon your site.
My feeling is that 20 is the “magic” number. This is not a researched item, just my personal preference but, if you have a large number of artworks to display, I suggest that you divide your portfolio into collections . . . say into groups of about 20-40 pieces. You might divide the portfolio by subject matter: “still lifes”, “landscapes”, “portraits”. You might divide the portfolio by availability: “Available artworks”, “sold artworks”. You might divide the portfolio by geography as
CW Mundy does: “At the Beach”, “Vermont on Location”, “Indianapolis.”
The point is to divide your portfolio into groups that make sense for your situation.
This process of division helps encourage sales. There are some artists I follow that I'm only interested in their figurative pieces. Frankly, it’s annoying to have to “weed through” 100 images, half of which are landscapes, to see the figurative pieces that interest me.
Sincerely,
Clint Watson
Software Craftsman and Art Fanatic
PS -
Since your web site is your “home base”,
you need to make sure that it includes certain information and features that art collectors have come to expect.
I've have been marketing art since 1989 and have had an online art
marketing presence since 1996 . . . I have learned what works, what
doesn’t and what art buyers expect.
And,
I've finally taken the time to compile all that information into one e-book for artists who want to do their web site right!
The 39-page e-book contains detailed instructions and resources for how
to implement the 11 most important elements that should be included on
every artist’s website.
Jill Smith wrote:
I have been reading as many online galleries as l can and there is one thing in a few that l didn't agree with. I was reminded by the article, looking after your buyers and let them know when you have some more art done.
But a few on online galleries will not let you even give them your email addy and they cannot buy through you the artist and cannot contact the buyer.
But the worst thing is that its hard to find this rule and you have to dig aroiund to find it.
So now l look for it first before l do anything else and l think others ought to know about this rule,
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