is your mailing list.
A mailing list that you have developed of people who know who you are....and who have given you permission to communicate with them.
It can be an email list or a "snail" mail list....or both.
Yes, your "in house" mailing list is your most important marketing asset.....
if you use it.
Barney Davey wrote:
This is a great suggestion. A fundamental component of any successful business strategy is to create and maintain the best possible marketing list.
I have long contended the most successful artists in the print field were those who realized developing, nuturing and replenishing their dealer network was the lifeblood of their business. Whether an artist is seeking to develop collectors, galleries or other sources, the first step is creating a viable list of prospects. It is from such a list, which needs constant care to make it grow and stay current, that loyal buyers will come from and whose interest and pocketbooks will underwrite the artist's success.
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